Web Graphics and Site Build for Ethical Consumer

Ethical Consumer is the UK's leading alternative consumer organisation - uncovering the truth behind brand names and supporting the growth of the ethical market. They publish a bi-monthly print magazine, and three web sites, including [www.ethicalconsumer.org](http://www.ethicalconsumer.org)

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Situation

Ethical Consumer wanted to give their primary site a fresh look, and add new interactive “Buyer’s Guides” to the site – a feature that allows users to order company rankings based on their personal ethical stance.

The site also needed to integrate with their new subscription management system, and to provide content management features in order to allow user editable text and additional functionality such as blogs and forums.

Solution

Working closely with digital marketing consultancy Orange Tree Digital, Idonix built the site on top
of the ASP.NET DNN 5 CMS. A custom membership provider was built to perform user authentication
against their subscription management back office system, and a total of sixteen different custom DNN modules were created, providing features ranging from eCommerce to custom search to those interactive buyer’s guides.

Interactive Data Visualisation

Interactive buyer’s guides allow users to customise their experience. For the technically minded: a jQuery UI and AJAX client requesting JSON from a RESTful web service sitting over the RefsBase data store.